Chic is a small company making mid-range leather bags for both men and women. It is based in a small town in the north-west of England. It is run by a husband and wife team. Business is doing well, so they have not been too worried about how the business will progress in the future. Neither believe that they need to worry about international aspects of the business environment, as they are happy to continue to do business locally. Their son has just joined the business after completing his Business and Marketing degree. He feels that they are ignoring the international environment at their peril. Take on the role of the son and develop an argument explaining why they should not ignore the international marketing environment.