Demographic trends suggest that a large number of baby boomers are on the verge of retiring. The
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Demographic trends suggest that a large number of baby boomers are on the verge of retiring. The Bay Area Medical Practice is meeting to focus on its next 5-year stra- tegic plan. It has performed a patient analysis and has determined that 40% of its patient base is baby boomers. From an operational perspective, how might the group respond to this in terms of the four Ps of marketing strategy?
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The Four Ps of the marketing strategy are Product Price Place and Promotion Heres how the Bay Area Medical Practice might respond to the imminent reti...View the full answer
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