Mary recently brought her child to the Express Clinic at their Big Market Basket Food Store. This convenience clinic is staffed by a nurse practitioner from 8:00 a.m. until the store closes at 9:00 p.m., 7. days a week. The nurse practitioner did an exam and prescribed a prescription for an inner-ear infection. Mary had it filled in the pharmacy and returned home. Shortly afterward, she started to have second. thoughts. "Should I have just waited and taken my daughter to the pediatrician?" she wondered. Two days later, she got a newsletter from the Express Clinic. On the cover page she saw a story headline that said, "In a recent survey, 97% of the mothers we surveyed were extremely sat- isfied with the care they received for their children at Express Clinic. What strategy was being implemented by Express Clinic? What was the organization trying to counter?