What conclusions do you draw about yourself and the firms in Exercise 3? How could each of
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What conclusions do you draw about yourself and the firms in Exercise 3? How could each of these firms avoid your defection?
Exercise 3
Identify two service businesses that you used several times in the past but no longer buy from (or that you plan to stop patronizing soon). Complete the sentence: “I stopped using (or will soon stop using) this organization as a customer because . . .”
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ANSWER When customers stop using a service it can be due to various reasons Here are some common reasons and potential strategies for businesses to av...View the full answer
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