What marketing and management challenges are raised by the use of intermediaries in a service setting?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:01 PM

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What marketing and management challenges are raised by the use of intermediaries in a service setting?

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Using intermediaries in a service setting can be highly beneficial for businesses offering the ability to reach a larger audience reduce costs and lev...View the full answer

Essentials Of Services Marketing

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