You are the marketing director of a major health care system in the Pacific North- west. Over the past several years, the orga- nization has developed a major center of excellence in digestive diseases. You have been asked to make a presentation to the board at the annual meeting to develop a domestic tourism program that would attract a market from outside the immedi- ate service area. Develop a presentation indicating the major target markets, the channels that you need to develop, and the key components of your program to make the program a success.5. The U.S. Justice Department settled a case involving ClassiCare Network, a joint ven- ture of eight Long Island hospitals. The joint venture was to act as the "exclusive bargaining agent" in negotiations with all HMOs regarding hospital discounts. The agreement reached with the hospitals barred this arrangement. On what grounds and rules was the Justice Department action based?