The British outdoor clothing company, Pramo, was a Guardian Sustainable Business Award winner in 2016. The companys
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The British outdoor clothing company, Páramo, was a Guardian Sustainable Business Award winner in 2016. The company’s fabric technology and use of chemicals is discussed at https://www.theguardian.com/sustainable-business/2016/may/27/outdoor-clothingparamo-
toxic-pfc-greenpeace-fabric-technology. Describe how Páramo’s business practices allowed it to become recognized for its bold moves. How do these initiatives help build competitive advantage?
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Essentials Of Strategic Management
ISBN: 9781260575668
7th International Edition
Authors: John E. Gamble
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