1. Why was Enron so successful at the start? 2. What went wrong? 3. How should Kenneth...
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1. Why was Enron so successful at the start?
2. What went wrong?
3. How should Kenneth Lay have acted to prevent the development of the arrogant/deceptive culture, and to maintain control of the firm? When should he have acted, and exactly what should he have done? What opposition would he have encountered, and how could he have overcome that opposition?
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1 It is often said the corporate success is based upon a combination of external trends market opportunities competitive advantages and a clear mission Did Enron have that combination Be as specific a...View the full answer
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