Question: 2. Setting objectives to convert the vision and mission into performance targets that can be used as yardsticks for measuring the companys performance. Objectives need

2. Setting objectives to convert the vision and mission into performance targets that can be used as yardsticks for measuring the company’s performance. Objectives need to spell out how much of what kind of performance by when. Two broad types of objectives are required: financial objectives and strategic objectives. A balanced-scorecard approach for measuring company performance entails setting both financial objectives and strategic objectives.

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