Question: In 2008, Citigroup announced that its Consumer business would be split into Consumer Banking, which would continue to operate through individual national banks, and Global

In 2008, Citigroup announced that its Consumer business would be split into Consumer Banking, which would continue to operate through individual national banks, and Global Cards, which would form a single global business (similar to Citi’s Global Wealth Management division). On the basis of the arguments relating to Organizing on the Basis of Coordination Intensity, why should credit cards be organized as a global unit and all other consumer banking services as national units?

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