Question: In Strategy Capsule 2.3 (Chapter 2), we observed that Fords profitability was low primarily because its costs were high. Using the value chain shown in

In Strategy Capsule 2.3 (Chapter 2), we observed that Ford’s profitability was low primarily because its costs were high. Using the value chain shown in Figure 9.4 and what you know about Ford (including the information in Strategy Capsule 2.3), what suggestions would you offer as to how Ford might lower its costs of producing cars?

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