Question: The section on Differentiation and Segmentation notes that IKEA furnishings, Honda cars, Amazon, and Starbucks have achieved differentiation while maintaining a broad market appeal. How

The section on “Differentiation and Segmentation” notes that IKEA furnishings, Honda cars, Amazon, and Starbucks have achieved differentiation while maintaining a broad market appeal. How do companies achieve differentiate their products without limiting their appeal to certain market segments? If The Gap wishes to develop differentiation advantage while still appealing to customers across a broad demographic and socioeconomic range, what advice would you offer it?

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