Read the following article from Chartered Accountants and answer the question that follows.

Required

Discuss the significance of intentional trust to the success of a professional services firm.

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International trust In the pragmatic world of professional services, quite often when the issue and potential for trust building is discussed, it can be too easy to put it in the 'soft skills' basket and disregard the real consequences and opportunities of ensuring your business has embedded an 'intentional trust' model that can be applied, reviewed, measured and therefore, managed. Beyond the 'feel good' notion of trust, what science tells us from a wide range of research about trust in organisations is that when trust is high, things get done better, quicker, and more profitably. When trust is high, people more openly share and exchange information that facilitates more productivity. When trust is high, people tend to be more engaged in their work, find meaning from that work, and are happier in the workplace. When trust is high, clients more readily seek advice, are more willing to pay for that advice because they trust in the value they're receiving, and are more likely to be comfortable and confi- dent to refer more business. Further to the outcomes that are produced from embedding an intentional trust process into your everyday operations, what science also validates is that when trust is high, employee stress goes down, mistakes go down, rework is reduced, absenteeism is reduced and excuses and blame are reduced.