Explain the circumstances in which you would capitalise the cost of: 1. A reputed brand name acquired

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Explain the circumstances in which you would capitalise the cost of:

1. A reputed brand name acquired as part of a business combination and expected to have a useful life of at least 20 years

2. Acquiring a patent for manufacturing a product that has significant market potential

3. Regular gifts given and parties conducted to maintain customer loyalty

4. Research to improve the customer satisfaction with products of the company

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Financial Accounting An Introduction

ISBN: 9780273737650

2nd Edition

Authors: Mr Barry Elliott, Mr Augustine Benedict

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