If a company reports goodwill as an intangible asset on its books, what is the one thing

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If a company reports goodwill as an intangible asset on its books, what is the one thing you know with certainty?

a. The company is a valuable company worth investing in.

b. The company has a well-established brand name.

c. The company purchased another company.

d. The goodwill will generate a lot of positive business for the company for many years to come.

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Financial Accounting Tools For Business Decision Making

ISBN: 9781119791089

10th Edition

Authors: Paul D. Kimmel,  Jerry J. Weygandt,  Jill E. Mitchell

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