Samsung (Samsung.com) is a leading global manufacturer, and it competes to varying degrees with both Apple and

Question:

Samsung (Samsung.com) is a leading global manufacturer, and it competes to varying degrees with both Apple and Google. Key financial figures for Samsung follow.

Key Figure*                             Korean Won in Millions
Average assets . . . . . . . . . . . . . . . . . . . . . W197,573,294
Net income . . . . . . . . . . . . . . . . . . . . . . . . . W 30,474,764
Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . W228,692,667
Return on assets . . . . . . . . . . . . . . . . . . . . . . . . . . . 15.4%


Required
1. Identify any concerns you have in comparing Samsung’s income and revenue figures to those of Apple and Google (in BTN 1-2) for purposes of making business decisions.
2. Identify any concerns you have in comparing Samsung’s return on assets ratio to those of Apple and Google (computed for BTN 1-2) for purposes of making business decisions.

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