The co-founders of ReGreen Corporation are introduced in the chapter’s opening feature.
Assume that they are considering two new selling options.
Plan A. ReGreen would begin selling instruction videos on reducing water usage online directly to customers.
The new online customers would use their credit cards. The company has the capability of selling
instructional videos through its website with no additional investment in hardware or software. Annual
credit sales are expected to increase by $250,000.
Costs associated with Plan A: Cost of these new sales is $135,500; credit card fees will be 4.75% of
sales; and additional recordkeeping and shipping costs will be 6% of sales. Instructional video sales will
reduce consulting sales for ReGreen by $35,000 annually because some customers will now only purchase
instructional videos—assume that consulting sales for ReGreen have a 25% gross margin percentage.
Plan B. ReGreen would expand to more cities. It would make additional annual credit sales of $500,000
to customers in those new cities.
Costs associated with Plan B: Cost of these new sales is $375,000; additional recordkeeping and
shipping costs will be 4% of sales; and uncollectible accounts will be 6.2% of sales.
Required
1. Compute the additional annual net income or loss expected under (a) Plan A and (b) Plan B.
2. Should the company pursue either plan? Discuss both the financial and nonfinancial factors relevant
to this decision.