ETHICAL DECISION MAKING 

Scenario 2 

You are working in a medium sized startup, ImageCo, which is looking to disrupt the medical imaging industry by providing an \(X\)-ray machine that is simple and cheap enough for people to have one at home. To realise this ambition ImageCo needs to secure a new round of funding and you have been asked to prepare a financial forecast. The key assumption in the forecast is that the home \(X\)-ray machine will be launched in the next quarter. However, your friend in the engineering department tells you it is 'nowhere near ready'.

Required Use the DECIDE model to discuss what steps you would take in relation to this case. Utilise APES 110 and relevant ethical theories to identify the key ethical issues.