Question: 2. The method with which users were next most satised is ex- ponential smoothing. This nding is consistent with empir- exponential ical studies reporting that

2. The method with which users were next most satis¯ed is ex-

ponential smoothing. This ¯nding is consistent with empir- exponential ical studies reporting that exponential smoothing is capable smoothing of considerable accuracy, is easy to understand, and can be used routinely and with little e®ort to forecast for many, often thousands, of items.

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