Cond Nast Publications launched its monthly business magazine Portfolio less than two years ago. In late 2008,
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Condé Nast Publications launched its monthly business magazine Portfolio less than two years ago. In late 2008, Condé Nast cut its payroll and advertising budgets by an average of 5 percent. Portfolio was hit with the biggest cuts.
Recently, Condé Nast shut down Portfolio.
The Wall Street Journal, April 28, 2009 Explain the effects of the payroll and advertising budget cuts on Condé Nast’s economic loss in the short run. Why did Condé Nast shut down Portfolio?
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Payroll and advertising budgets are fixed costs so a cut in these cos...View the full answer
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