1.  Do you think this was an effective strategy for Pepsi? Do you think this resonated with the Millennial generation?

2. Do you think this is a good example of corporate social responsibility (CSR)? Why or why not?

3. How does this CSR example for Pepsi compare with that of its main rival Coca-Cola (see http://coca-cola-corporate.com.yeslab.org/citizenship/index.html)?

In 2010, Pepsi decided to develop a new social media–based project, called Pepsi Refresh Project, aimed at Millennials and allowing consumers to post ideas for improving their communities. This replaced the $20 million they spent on Super Bowl advertising. The project received more than 57 million votes.