According to many financial experts, the logical place to begin the search for quality investments is to examine the products and services you use on a regular basis. This suggestion is based on the assumption that if you like the product or service and you feel that you got excellent value for your money, other consumers will too. And while it may be obvious, a satisfied, growing customer base can mean increased sales, profits, and ultimately higher stock values for the company that manufactured the product or provided the service.

Assignment

1. Form teams of three or four people. Begin by discussing different products or services that team members have purchased in the last 30 days. Then choose one product or service that the team believes was worth the money.

2. For the product or service chosen, describe the attributes or features that led to this choice.
3. Determine if the company that made the product or provided the service is a public company that has issued stock.*
4. Use the internet to research the investment potential for this company. Be sure to look at the firm’s financial statements, its management team, competition in the marketplace, and other information about the company and its future prospects.
5. With all team members participating, prepare a report to summarize how the team researched this investment and why the team feels this company would be a good or bad investment at this time.