All of the Big Four accounting firms are active on Twitter, as well as posting messages, content, and photos on Facebook, listing job openings on LinkedIn, and posting videos on YouTube. The idea is to connect with potential job candidates, interact with clients and potential clients, engage employees, showcase the firm’s expertise, and polish their reputations.

Assignment
1. Choose one of the Big Four accounting firms (Deloitte, PricewaterhouseCoopers, Ernst & Young, or KPMG) and take a look at the information it posts on Twitter, Facebook, LinkedIn, or YouTube.
2. How does the accounting firm you chose use social media? Are they trying to reach potential job candidates, existing clients and potential clients, or employees?
3. Do you think that social media is an effective way for an accounting firm to reach its target audience?