KPMG described four anchors of trusted analytics in a report titled "Building Trust in Analytics: Breaking the Cycle of Mistrust in D\&A," accessed at https://home. \(\mathrm{kpmg} /\) content/dam/kpmg/us/pdf/2017/06/jnet-2017-issue2-article3-en.pdf (last accessed 1/15/20). Review the article and answer the following questions.

a. Describe a data set that is maintained by a large retailer of consumer goods that sells both in physical stores and online. For each anchor of trusted analytics, develop a set of five questions that help determine whether the data is considered trusted.

b. Why is it important for users to trust data sources?