Question: Universal Electronics, Inc. (UEI), which started operations one year ago,has two divisions: Consumer and Commercial. Both divisions invest heavily in R&D, which is assumed to

Universal Electronics, Inc. (UEI), which started operations one year ago,has two divisions: Consumer and Commercial. Both divisions invest heavily in R&D, which is assumed to generate benefits for five years. R&D spending is made uniformly throughout the year. UEI has a cost of capital of 11 percent. Selected financial information for the two divisions (in thousands of dollars) for the year just completed follows.

Commercial Consumer Sales revenue $22,000 $37,000 Divisional income Divisional investment 3,850 3,885

27,500 27,750 Current liabilities 1,000 800 R&D 1,000 1,000

RequiredEvaluate the performance of the two divisions assuming UEI uses return on investment (ROI).

Commercial Consumer Sales revenue $22,000 $37,000 Divisional income Divisional investment 3,850 3,885 27,500 27,750 Current liabilities 1,000 800 R&D 1,000 1,000

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