A student interested in consumer behavior believes women are more concerned about their personal appearance than are

Question:

A student interested in consumer behavior believes women are more concerned about their personal appearance than are men; consequently, she hypothesizes that women are less likely to go to a chain hairstyling store than are men. To test her hypothesis, she stands outside of a hairstyling store for 2 hours and counts the number of men and women who purchase haircuts. Her results are listed below:

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