1. What makes TRUs research so important? How are teens today different from the teens of 1982,...
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1. What makes TRU’s research so important? How are teens today different from the teens of 1982, when TRU started?
2. Is it possible for a company that began in 1982 to stay in touch with youth? What steps would TRU have to take to keep up?
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Related Book For
The Future of Business
ISBN: 978-0176570255
5th edition
Authors: Norm Althouse, Laura Allan, Christopher Hartt
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