Question: 10. Form a focus group (defined in Chapter 5) composed of your classmates. How many of them care about the fabric used in the clothes

10. Form a focus group (defined in Chapter 5) composed of your classmates. How many of them care about the fabric used in the clothes they buy? Is there a derived demand among this group for natural fabrics? Based on discus- sions in this focus group, do you think a com- pany like EcoSport would find a market for its clothing in shops near your school?

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