A frequently used program for computers that is useful in conducting research (especially in the international area)

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A frequently used program for computers that is useful in conducting research (especially in the international area) is SPSS (Statistical Package for the Social Sciences). Go to the SPSS Web site at (http://www.spss.com) and explore the different statistical programs available that might be used for doing research as suggested in this chapter. Pick one of the packages and report on what it might be used for and how you could access it. This site can be very valuable as a reference listing for other reports and projects that might be assigned in this course.

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Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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