Compare and contrast a single-country marketing strategy with a global marketing strategy (GMS).

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Global Marketing

ISBN: 9781292304021

10th Global Edition

Authors: Mark C. Green, Warren J. Keegan

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Question Posted: Feb 06, 2024 06:00 AM

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Compare and contrast a single-country marketing strategy with a global marketing strategy (GMS).

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A singlecountry marketing strategy and a global marketing strategy GMS are two distinct approaches to marketing that businesses can employ depending o...View the full answer

Global Marketing

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