Question: Explain how the self-reference criterion can affect decision making at global companies, and provide a step by- step example of a company adapting to conditions

Explain how the self-reference criterion can affect decision making at global companies, and provide a step by- step example of a company adapting to conditions in a global market.

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The selfreference criterion SRC is an unconscious reference to ones own cultural values experiences and knowledge as a basis for decisions It can severely influence the decisionmaking process at globa... View full answer

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