Go to the Web site of Bandai, a toy maker at (http://www.bandai.com) and learn about the company and its products. Your assignment is to devise a product introduction strategy for this company into the U.S. market. Consider steps that you would see as critical. Remember to include some form of plan for all of the marketing mix variables (product, price, promotion, and distribution). Be sure to designate which market segments would be the primary ones for your product introduction. Be sure to describe the segments and relate why you think that they would be prime prospects.