Go to the Web sites of Procter & Gamble (http://www.pg.com/en_US/index.shtml), Unilever (http://www.unilever.com), Coca-Cola (http://www.coca-cola.com/index.jsp), and Pepsi (http://www.pepsi.com)
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Go to the Web sites of Procter & Gamble (http://www.pg.com/en_US/index.shtml), Unilever (http://www.unilever.com), Coca-Cola (http://www.coca-cola.com/index.jsp), and Pepsi (http://www.pepsi.com) and investigate their global brand management process. Also investigate their organization structures and global marketing operations.
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Pro ct er Gamble Pro ct er Gamble s global brand management process is based on their strong commitment to innovation research and development They st...View the full answer
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Related Book For 
Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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