Helmut Maucher, former chairman of Nestl was quoted AS saying: I dont share the euphoria for alliances
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Helmut Maucher, former chairman of Nestlé was quoted AS saying: “I don’t share the euphoria for alliances and joint ventures. First, very often they’re an excuse, and an easy way out when people should do their own homework. Secondly, all joint ventures create additional difficulties—you share power and cultures, and decisions take longer.” Comment.
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Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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