In January 2019, Gillette received extreme negative publicity and a potential boycott over their #MeToo advertisement, a

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In January 2019, Gillette received extreme negative publicity and a potential boycott over their #MeToo advertisement, a short film named “We Believe: The Best Men Can Be.” Negative reactions outweighed positive ones by 2:1. What did Gillette do, and why?

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Global Marketing

ISBN: 9781292304021

10th Global Edition

Authors: Mark C. Green, Warren J. Keegan

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