Since you will be entering a career in business shortly, it will be necessary for you to
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Since you will be entering a career in business shortly, it will be necessary for you to formulate opinions on pricing issues. Take any of the issues presented in the chapter (such as dumping or counter trade) and formulate an opinion (which might eventually become your managerial policy) on the issue. From your research about the subject, show how you formed your opinion and justify and be able to defend your opinion. Write a short report about your experience and your opinion.
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P ric ing issues have been a subject of debate for many years In particular the issue of dumping has ...View the full answer
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Related Book For 
Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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