Wal-Mart, the U.S.-based mass-retailer, uses different ownership structures for its global expansion. For instance, it set up
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Wal-Mart, the U.S.-based mass-retailer, uses different ownership structures for its global expansion. For instance, it set up a 50-50 joint venture with Bharti Enterprises to enter India’s wholesale market. In South Africa, the group paid around $2.3 billion to acquire a 51% stake in Massmart Holdings. It owns 100% of its Asda operations in the United Kingdom and 68% of Wal-Mart de Mexico. What could be the reasons behind these different ownership forms?
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Related Book For 
Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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