Why is it important to have 8 to 12 participants in a focus group? What difficulties might
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Why is it important to have 8 to 12 participants in a focus group? What difficulties might exist in meeting that objective?
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Having this group size is beneficial for group dynamics If there are too few people the moderator ma...View the full answer
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Related Book For
Essentials of Marketing Research
ISBN: 978-0078028816
3rd edition
Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Robert P Bush, David J. Ortinau
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