Question: 8 In turbulent environments, the speed at which changes develop is such that firms which use the emerging strategy formation advocated by Mintzberg endanger their

8 ‘In turbulent environments, the speed at which changes develop is such that firms which use the emerging strategy formation advocated by Mintzberg endanger their own survival. When they arrive on a market with a new product or service, such firms find the market pre-empted by more foresightful competitors who plan their strategic moves in advance.’ (Professor I Ansoff )

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