In co-opting the idea of employer branding, have IHRM professionals truly understood the underlying marketing research
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In co-opting the idea of employer branding, have IHRM professionals truly understood the underlying marketing research – have the ideas been transposed sensibly?
Once they begin to import ideas about brand and draw upon marketing and communications expertise, where should these new multi-discipline IHRM professionals best sit within the organisation?
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Related Book For
International Human Resource Management
ISBN: 1398603538
5th Edition
Authors: Christopher Brewster; Elizabeth Houldsworth; Paul Sparrow; Guy Vernon
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