Generally, what should the diversity management program be designed to accomplish?

Talal Engineering Company (TEC) was founded early in the 21st century as a small, family-run business located in Dubai, United Arab Emirates

(UAE). Many companies in this area are family-run, and some have grown significantly as the UAE has expanded into a global trading hub.

TEC grew quickly, and soon the number of employees had grown to 75;

the new recruits were mainly engineers, but also included some sales staff, clerical personnel, and project managers.

In 2007, Mr. Talal’s daughter, Fatima, graduated from university and joined the company full-time. Fatima earned an undergraduate degree in engineering in the United States and received an MSci

(engineering management) from a local university. Previously, she had completed an internship in a U.S. engineering company and had worked for TEC during vacations from college. Fatima was given increasing responsibility over the years.