Required Tasks:
1. Compute a sample proportion for the responses for the two coupon options under consideration.
2. Develop a 95% confidence interval for the difference between the proportions of responses between the two options.
3. Use the confidence interval developed in (2) to draw a conclusion regarding whether or not there is any statistical evidence that there is a difference in response rate between the two coupon options.
4. Determine whether or not there is a difference between the two coupon options in terms of revenue generated.
5. Identify any other issues or factors that should be considered in deciding which coupon option to use.
6. Develop a short report summarizing your analysis and conclusions.
Alex Hamilton founded Hamilton Marketing Services in 1999 after leaving a major marketing consulting firm in Chicago. Hamilton Marketing Services focuses on small- to medium-sized retail firms and has been quite successful in providing a wide range of marketing and advertising services.