Describe Blue Nile's advantages over a traditional jewelry chain. Can conventional jewelers successfully copy Blue Nile? Why

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Describe Blue Nile's advantages over a traditional jewelry chain. Can conventional jewelers successfully copy Blue Nile? Why or why not?

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Information Systems A Managers Guide To Harnessing Technology Version 7.0

ISBN: 9781453394045

1st Edition

Authors: John Gallaugher

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Question Posted: Oct 22, 2023 01:11 PM

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In 1999, Blue Nile, Inc. began selling diamonds and other fi ne jewelry over the Internet. Using an online retailing model, Blue Nile prices its diamonds at an average of 35% less than traditional...
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Describe Blue Nile's advantages over a traditional jewelry chain. Can conventional jewelers successfully copy Blue Nile? Why

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Blue Nile an online jewelry retailer has several advantages over traditional jewelry chains and these advantages have allowed it to carve out a unique space in the industry Here are some of the advant...View the full answer

Information Systems A Managers Guide To Harnessing Technology Version 7.0

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