Question: How does the subscription business complement the rental business? Does a customer for one increase or decrease the likelihood of using the other? How might

How does the subscription business complement the rental business? Does a customer for one increase or decrease the likelihood of using the other? How might CLV differ among these two business lines?

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Subscription and rental businesses can complement each other in a number of ways For example Subscriptions can provide a recurring revenue stream for ... View full answer

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