What is bundling? What are the upsides and downsides of bundling?

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Information Systems A Managers Guide To Harnessing Technology Version 7.0

ISBN: 9781453394045

1st Edition

Authors: John Gallaugher

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Question Posted: Oct 27, 2023 09:54 PM

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What is bundling? What are the upsides and downsides of bundling?

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Bundling is a marketing strategy that involves selling multiple products or services together as a single package This can be done to increase sales r...View the full answer

Information Systems A Managers Guide To Harnessing Technology Version 7.0

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