Question: 1. Describe Hertzs new strategy and data solution. 2. How did Hertz strengthen customer loyalty? 3. How does your data get captured and used to

1. Describe Hertz’s new strategy and data solution.

2. How did Hertz strengthen customer loyalty?

3. How does your data get captured and used to target ads to individuals?

4. Describe the potential short-term and longer-term business benefits of integrated data.

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1 Their strategy was to achieve market dominance by providing tailored messaging to distinct market ... View full answer

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