1. What is the difference between customer-centric and product-centric business models?

2. Explain the business challenges caused by Intel Security’s dirty data.

3. What is the function of data governance?

4. Describe the function of master data?

5. Why is it important to keep data synchronized across disparate systems?

6. How did MDM and data governance enable the company to achieve its vision?

Intel Security management recognized that it needed to implement a best-practices customer-centric business model if it was to become the fastest-growing dedicated security company in the world.

7. What benefits did the company achieve as a result of implementing data governance and MDM?