Question: 1. What software capabilities did Pei Wei need to launch its marketing campaign? 2. What factors contributed to the success of Pei Weis campaign? 3.

1. What software capabilities did Pei Wei need to launch its marketing campaign?

2. What factors contributed to the success of Pei Wei’s campaign?

3. Why is a high-capacity (massive) infrastructure needed to launch e-mail or text campaigns?

4. Visit ExactTarget.com. Identify and describe how the vendor makes it easy for companies to connect via e-mail and Twitter.

5. What solutions for small businesses does Exact Target offer?

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