1. Why does the Coca-Cola Company have petabytes of data? 2. Why is it important for Coca-Cola...

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1. Why does the Coca-Cola Company have petabytes of data?

2. Why is it important for Coca-Cola to be able to process POS data in near real time?

3. How does Coca-Cola attempt to create favorable customer experiences?

4. What is the importance of having a trusted view of the data?

5. What is the benefit of a decision model?

6. What is the Black Book model?

7. Explain the strategic benefit of the Black Book model.

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Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa

ISBN: 978-1118994290

10th edition

Authors: Efraim Turban, Carol Pollard, Gregory Wood

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Question Posted: Dec 11, 2018 05:17 AM

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1. Why does the Coca-Cola Company have petabytes of data? 2. Why is it important for Coca-Cola...

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1 With over 48 billion in sales CocaCola generates or collects data from more than 500 brands and co...View the full answer

Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa

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