Lots of data are available to retailers to make good decisionsloyalty programs, Web analytics, and point-of-sale data.
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Lots of data are available to retailers to make good decisions—loyalty programs, Web analytics, and point-of-sale data. However, there is a big gap between having data and being able to leverage them for real time decision making. How can enterprise mashups close this gap?
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Enterprise mashups combine business data and applica...View the full answer
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Munibah Munir
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Related Book For 
Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa
ISBN: 978-1118994290
10th edition
Authors: Efraim Turban, Carol Pollard, Gregory Wood
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